Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, check here Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.